Managing the Brokerage Sales Force

Effective brokerage management requires strong leadership, strategic decision-making, and a deep understanding of workforce dynamics. This course equips real estate brokers with the knowledge and skills necessary to build, manage, and support a high-performing sales force. Brokers will explore key aspects of brokerage leadership, including management styles, work-life balance, diversity and inclusion, and employee motivation.

Through this course, brokers will review best practices for recruiting and hiring sales associates, structuring compensation plans, and ensuring compliance with labor and licensing laws. Additional topics include onboarding new team members, implementing effective training programs, fostering a positive team environment, and addressing personnel challenges. By the end of the course, brokers will be prepared to create a thriving, compliant, and well-managed brokerage that supports both business success and agent growth.